PEPSI CALLYOURPLAY GAME, Comming Soon.

[linkmosaic]

www.callyourplay.com


Starts Sep 2007


LOOK FOR A CODE under specially-marked caps of Pepsi, Diet Pepsi, Wild Cherry Pepsi, Diet Wild Cherry Pepsi, Diet Pepsi Max, Caffeine Free Diet Pepsi, Mountain Dew, Diet Mountain Dew, Sierra Mist and Sierra Mist Free 20 oz. bottles and Pepsi, Diet Pepsi, Mountain Dew and Diet Mountain Dew 1-liter bottles. In certain participating markets a "buy one get one free" message may appear instead of a code. Also, for a limited time only, in certain participating markets, look for codes on specially-marked fountain cups and in participating markets, inside 12-pack and 24-pack cartons of certain Pepsi-Cola products.

GO TO [Only registered and activated users can see links. Either login above or Register Now] and register for the Pepsi Madden NFL Promotion ("Promotion"). Promotion begins 9/1/07 at 12:00:01 a.m. ET and ends 12/1/07 at 11:59:59 p.m. ET.

ENTER THE CODE into your account, for each code found under the cap of specially-marked 20 oz. and 1-liter products you will receive one game play in your account.

TO PLAY for a chance to win a prize, choose one of the 4 game play categories. Each game play category will be associated with a prize(s) specific to that category. Choose one game play category and watch the game play video on the screen. If the game play in the video results in a touchdown, then you win one of the prizes associated with that game play category as randomly determined.

PRIZES:

Game Play Category 1 Prizes: assorted officially licensed NFL gear;

Game Play Category 2 Prizes: Madden NFL 08 video games and assorted officially licensed NFL merchandise;

Game Play Category 3 Prizes: High Definition TVs and video game consoles each with a Madden NFL 08 video game;

Game Play Category 4 Prize: GMC pickup trucks.

See Official Rules for prize descriptions, estimated retail value of each prize and the odds of winning. The odds of winning a prize in a category depend on number of eligible entries received in that category and the estimated retail value of the prize. The odds of winning a prize decrease as the estimated retail value of a prize increases. All non-winning game plays will be entered into a final drawing to be held on 12/10/07 when 5 winners will each be awarded a trip for 2 to the 2008 Super Bowl Game XLII in Arizona. Allow 8 -10 weeks for prize delivery/notification. The NFL Entities (as defined in the official rules) have not offered or sponsored this promotion in anyway.

GENERAL INFO. Must be 13 or older to enter. Max. 350 codes may be entered per person, address and/or household. All codes/entries subject to verification. Codes can only be used once; duplicate submission(s) of same codes is prohibited. Open to legal U.S. residents residing in the U.S. throughout the Sweepstakes period. Sponsor: Pepsi-Cola Company, Purchase, NY 10577. EA SPORTS is a registered trademark of Electronic Art Inc.

"Buy One Get One Free" Message: To redeem, present bottle cap to a participating retailer on next store visit by 12/1/07 and with your purchase of a 20 oz. or 1-liter bottle (as specified on cap) of a Pepsi product you will receive a 2nd bottle of the same size free at time of purchase. In certain markets the free 2nd 20 oz. bottle will be Diet Pepsi Max. You pay deposit, if applicable. Odds 1 in 8 where available on specially-marked 20 oz. and 1-liter bottles.