I think that's pretty good. I know it goes locally for $199 without any plan. Amazon has it for $199, or $129 with a service plan. They have a $25 off coupon that will bring it down to $104. I got mine at Amazon last month when they still have the $50 off coupon, so I got mine for $79, and there was also a $30 rebate, which if I ever get it

will bring my price down to $49. However, I didn't get the free accessories and I think the car charger alone was $19.99.
Oops, just checked Amazon and I believe it's now up to $149 with a service plan. Not so great.
One option if you're interested might be to print out that touchfone.com page and take it around to some of your local places and see if they can meet the price.
The only downside in my eyes to ordering online is that when I ordered w/Amazon I had to let them do the credit check for the service plan over the internet, which meant sending my SSN over the web. I don't like to do that, even with a secure connection.
Edited by Statchmo to add:
Mods, why is my reply to Stinky's post ABOVE his? Just wondering.....?????