Ok, I don't want to say much about popularlink.com because I own shares in it, once it goes IPO. HOWEVER, BEWARE OF THEIR JEWELRY. I ordered a tahitian-pearl ring with supposed diamond accents and 18k setting. BULLS*IT! I took it to be appraised and it is a dyed or spray-painted pearl, at most the ring is rhodium-plated silver, and no way are they diamonds. BEFORE I bought the ring,I emailed popularlink and they didn't reply for 2 weeks! I asked them whether the statements describing the ring were true.
Some of their other products are pretty cool -- just beware of their jewelry. Nice costume jewelry, nothing more.
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