I just cashed in at Firstlook.com (points program) for 4 of the $5 Hollywood video GC to give to my son's 2 preschool teachers for Christmas. They also have $15 Best Buy GC, not to mention all of the ones you can get doing Freeride. I figure that these teachers probably get so many mugs, Christmas ornaments, and "crafty" things that they would probably like the gift certificates. It's so hard to buy things for people that you don't know that well, that I figure even if they wouldn't use the GC, someone in their family would. I would be interested to hear what everyone else does too though!
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