[Darster]

Cath posted:"I don't like the store discount cards. I think the prices after the discount are similar to stores that don't have the cards. I think it is a gimmick to make you think you are saving more money. "

I don't know how it is where you are, but I'm in the Atlanta GA area, and at first I was irritated too - I shop at Kroger.
Publix advertises that they have lower prices than Kroger, and 'No card, no hassles" but over and over again I find Kroger has the better deal. Publix tries to trick people on their shelf tags, you can think you are comparing apples to apples, but you are comparing apples to oranges sometimes...for example I one time was comparing sandwich bags. They had one priced with the breakdown of price per ounce, and the other brand packaged with the price per UNIT, which made them totally uncomparable, but Publix had it set up so that Publix LOOKED like it was the better price. They also have '2 for $__ " and 'buy one get one free' deals, but when the math is done, it's HIGHER than the price at Kroger with or without the card. Maybe it's just Publix, but that kind of trickery turns me off.